Overview Challenge Solution Results

Overview

Client
Treebytree
Industry
Social enterprise / Corporate gifts
Location
The Netherlands
Timeline
From 2023
Deliverable
Scalable SaaS platform on Azure

Treebytree is a Dutch social enterprise replacing traditional corporate gifts — pens, umbrellas, branded t-shirts — with real trees planted across Africa, each tracked through a unique digital experience.

After launching in 2022, over 50 corporate partners signed up within three months. But that early traction exposed a problem: the original platform wasn't built to handle what was coming next.

The challenge

A proven concept and growing demand, but limited tech capacity to keep up.

1.

Treebytree had a proven concept and growing demand, but limited in-house tech capacity to scale the product.

2.

They needed a partner who could rebuild their MVP into a scalable product — fast, without breaking what already worked.

3.

Communication had to be tight, priorities had to stay flexible, and every sprint had to deliver real value.

Our solution

In 2023, we embedded a dedicated team — developers, a product owner, and a UX designer — directly into Treebytree's workflow.

Microsoft AzureStripeHubSpotExact Online

Working in agile sprints with short feedback loops, we rebuilt the platform from the ground up as a modern SaaS application on Microsoft Azure.

Our team didn't just execute — we consistently brought ideas and technical insights that shaped the product alongside Treebytree's founders.

Results

Within months, Treebytree 2.0 was live.

A robust, scalable platform with zero-downtime deployments.

Daily support and a release process that ships features the moment they're ready.

Foundation ready to grow with the business.

Stripe, HubSpot and Exact Online integrated for a complete commercial stack.

The dedicated team at Dextrasoft astounded us with their engagement, continually offering insights that enriched our platform. Our upgrades are now seamless, with zero downtime, allowing our customers to savor new features and functionalities instantly.

DJ
DJ
Founder, Treebytree

Ready to build something that lasts?

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